Homeboy Industries is the largest gang rehabilitation and re-entry program in the world. From removing tattoos to running a full-fledged bakery, Homeboy is always on the move. Our job was to bring Homeboy’s array of services and programs together, unifying their visual identity under one simple concept: the business of second chances.
We took on the challenge and not only created an engaging website, but updated the branding to reflect their mission and unmatched impact. The fundraising campaigns we’ve directed and events we’ve produced have generated over $8 million in fundraising over the last 5 years.