Homeboy Industries provides hope, training, and support to formerly gang-involved and previously incarcerated men and women allowing them to redirect their lives and become contributing members of our community.
Imagine doing repairs on a moving train. That was the job we were tasked with in unifying Homeboy Industries’ brand identity.
Homeboy does a lot of things: from baking cookies and recycling electronics, to removing tattoos and and providing trauma-informed counseling. But we saw them as doing one thing: helping people.
And they do that one thing very well. By unifying their brand and telling the tories of the people that make Homeboy so compelling, Homeboy can now show everyone what they already knew—that no one beyond saving.